You've got the idea that's too good to fail. You are ready to bring your product or service to the online marketplace. This is your year, its time to rise and grind. Maybe you've even had a few ideas in the past that you took online but never thoroughly panned out, but that's because they weren't the right idea. However, they weren't this idea.
You found out your neighbor's nephew makes websites. At first, it starts out great. Then he gets frustrated because he can't see your vision, and to top it off he's a terrible graphic designer. It's not your fault; you didn't know you needed one of those. Then he asks you for content. At this point, you stop and reassess what on earth is happening to your momentum. Right around here you wind up going to a solution like Wix, Godaddy, or Squarespace. It's easy to use. You don't need your neighbor's nephew anymore. After realizing that you've got a lot more pictures to take and descriptions to write, you finally wrap it up and throw it out on the world wide interweb.
You immediately go to facebook and twitter and begin proudly sharing your new domain name. You get a few likes and shares. You feel good. Then by morning, it's quiet. Your friends and family think its a pretty cool idea, you know IT IS a great idea. A few weeks go by, and not one lead, or email.
The truth is, without a proper strategy, your venture is going to fall flat immediately, and you'll be back to the drawing board talking about your next idea if you don't have the discipline to do it right.
You grab a few books and begin reading. It's even painful to find a book that actually helped because even those authors aren't telling you what you need to do and should you. Before too long your realize, ... these gurus are making their money by selling others on how to make money.
Save your self the time and heartache. Learn from where others have failed and let the Pros produce SEO friendly content writing, good copy-write, principled graphic design, and proper branding supported by a strategic marketing campaign.
Your competition is already pivoting, it's time to move.